WPS Insurance (Wisconsin Physicians Service) is the leading non-profit health insurance provider in the State of Wisconsin. The company was founded in 1946 and specializes in providing low-cost healthcare solutions to individuals, families,and groups. WPS also provides benefit plan administration services for organizations/businesses. Click the quote link on this page to learn how you can get a free online quote. If you’re a current policyholder, go to the “Login” page to learn how to access your policy online.